Norman Wong

Dr. Norman Wong
Position: Associate Professor
Education: Ph.D., University of Georgia, 2005


Office: Burton Hall Room 213

Office Hours: MW 9:30-11:00

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  Dr. Norman Wong

Classes Fall 2016 semester:

COMM 3523 Communication in Relationships

COMM 5553 Survey of Comm Campaigns


Academic Interests: Dr. Wong is an Associate Professor of Health Communication. His areas of research are primarily in health communication and social influence and cognition. Currently, he is interested in pursuing three lines of research: (a) Understanding the role emotions play in how people process mass-mediated health campaigns, (b) looking at issues related to the framing of health risk and health promotion information, and (c) the development of theoretically-based mass-mediated health campaigns aimed at reducing various health risks.

Dr. Wong's work has been presented at both national and international communication conferences and is published in or in press at communication journals such as Communication Monographs, Health Communication, Journal of Health Communication, Journal of Applied Communication Research, and Communication Studies. Dr. Wong has also received funding for his research from the National Institute of Health, National Cancer Institute, and Oklahoma Tobacco Research Center.

Representative Publications: 

Householder, B., & Wong, N. C. H. (2011). Emotional state or relational closeness: Explaining the impacts of discrete emotions on the ability to detect deception in friends and strangers.
 Communication Quarterly, 59(1), 104-122.

Kelly, B. J., Hornik, R. C., Romantan, A., Schwartz, J., Armstrong, K., DeMichele, A., Fishbein, M., Gray, S., Hull, S., Kim, A., Nagler, R., Niederdeppe, J., Ramirez, S., Smith-McLallen, A., & Wong, N. (2010). Cancer information scanning and seeking in the general population. Journal of Health Communication, 15(7), 734-753.

Wong, N. C. H. (2009). Investigating the effects of cancer risk and efficacy perceptions on cancer prevention adherence and intentions. Health Communication, 24(2), 95-105.

Wong, N. C. H., & Cappella, J. N. (2009). Anti-smoking threat and efficacy appeals: Effects on smoking cessation intentions for smokers low and high in readiness to quit. Journal of Applied Communication Research, 37(1), 1-20.

Wong, N. C. H., & Householder, B. (2008). Mood and PSA processing: Examining the impact of program-induced moods on subsequent processing of an anti-smoking public service announcement. Communication Studies, 59(4), 402-414.