|Dr. Patrick C. Meirick
Position: Associate Professor
Education: Ph.D., University of Minnesota, 2002
Office: Burton Hall Room 223
Classes Spring 2013 semester:
COMM 3643: Media and Society
COMM 5003: Quantitative Research Methods
Academic Interests: Dr. Meirick is an associate professor in the Department of Communication. He specializes in political and mass communication. His research typically examines media effects at the individual level, focusing on cognition and motivation. His main areas are 1) the predictors and consequences of perceived media influence on the self and others, and 2) message and audience characteristics in the effects of political advertising. His most recent work has fused these two areas and found that the perceived effects of political advertising on others may both mobilize and demobilize political participation – depending on who is thought to be swayed by whose ads.
His work has appeared in Journal of Communication, Communication Research, Communication Reports, Journalism and Mass Communication Quarterly, Media Psychology, American Journal of Media Psychology, International Journal of Public Opinion Research, Mass Communication and Society, Social Science Quarterly, Journal of Sports Media, Journal of Advertising, and (soon) Journal of Political Marketing.
Dr. Meirick is a past head of the Communication Theory and Methodology division of AEJMC. He serves on the editorial boards of Communication Research, Journalism and Mass Communication Quarterly, Mass Communication and Society, and Journal of Advertising. Before entering academia, he worked for seven years as an award-wining newspaper reporter, editor, and columnist.
Meirick, P. C. & Nisbett, G.S. (in press). I approve this message: Effects of sponsorship, ad tone, and reactance in 2008 presidential advertising. Mass Communication and Society, 14 (5).
Meirick, P. C., Nisbett, G.S., Jefferson, M.D., & Pfau, M.W. (2011). The influence of tone, target, and issue ownership on political advertising effects in primary versus general elections. Journal of Political Marketing, 10, 275-296.
Meirick, P. C. (2008). Targeted audiences in anti-drug ads: Message cues, perceived exposure, perceived effects, and support for funding. Media Psychology, 11, 283-309.
Edy, J. A. & Meirick, P.C. (2007). Wanted, dead or alive: Media frames, frame adoption, and support for the war in Afghanistan. Journal of Communication, 57, 119-141. Reprinted in Media Power in Politics, 6th Edition, D. Graber (Ed.), Washington: Congressional Quarterly Press.
Meirick, P. C. (2005). Rethinking the target corollary: The effects of social distance, perceived exposure and perceived predispositions on first- and third-person perceptions. Communication Research, 32, 822-843.
Meirick, P. C. (2004). Topic-relevant reference groups and dimensions of distance: Political advertising and first- and third-person effects. Communication Research, 31, 234-255.